Men go through a lot of problems every day, be it while travelling or while working, but they don't flinch or complain, they face their problems by being brave and by not stepping back when things go out of control. So for all the 365 days that men are stoic and brave, they have one day where they can take it easy. That day is November 19th, International Men's Day; a day dedicated to men.
HE Deodorants along with the women have decided to celebrate International Me's Day by giving men a free pass to do whatever they want. Be it spending the day with their buddies, or freedom from doing the household chores, it's their day and they have the freedom to do as they please.