As a young boy Chintakindi Mashellam would watch his mother, a handloom weaver, work long labored hours, winding meters of silk yarn on to a large frame, a process that was integral in making of the exquisite Pochampalli Sarees which led to her mother’s body to steer in pain. When he grew up he decided to ease this pain.
 
He Invented the Laxmi ASU, a machine that helps reduce the time and labor required to weave Pochampalli silk sarees, his invention has had a positive impact on the weavers working with 60 percent of the looms use to weave Pochampalli sarees. This has earned Mashellam a Padma Shri Award.