Dr Subroto Das met an accident on a national highway few years back in Gujarat and post that accident he realized that there were no emergency medical aid provided to the victims. To bring out a solution to this, he started the Lifeline Foundation. He is hailed as the ‘Highway Messiah’, Das is one of the pioneers in bringing medical relief to accident victims on national highways. The Lifeline foundation has now spread to over 4000km of highways across Maharashtra, Kerala, Rajasthan and West Bengal. His team reaches the accident spot in less than 40 minutes and has saved lives of over 1200 victims so far.