We often tend to make donations in order to help people in distress. But have you ever wondered, how long does this donations and help last? While others are spending time in finding a solution to this, Nand Kishore Chaudhary formed Jaipur Rugs in the year 1978. Besides the idea of business, his concept of promoting growth in mass level was one of the features of his foundation. Kishore included all the tribal women and the unemployed and under-privileged people from the villages of India. Initially he started off with the ‘chamars’ considered as untouchables in Rajasthan.