Media Center

Show men some love on International Men's Day, November 19!

Date: November 18, 2015

Source: Verite

It's easy to say, 'It's a man's world,' but hard to remember that Inteational Men's Day falls on November 19 each year. Ironically, so. As compared to Inteational Women's Day, much celebrated on March 8 every year with much pomp and show, Men's Day is usually pretty low-key, since only a section of our society knows about it and is aware of all the hoardings and adverts that have now begun to promote this day.


Leo Burnett's new campaign for He Deodorant sees women urging to #ShowMenSomeLove

Date: November 17, 2015

Source: News Stand

Leo Burnett's new campaign for Emami's He Deodorant spins an interesting twist to this year's Men's Day celebrations on November 19. The Indian brand that has taken a stand on International Men's Day


HE Deodorant Gives ‘Chutti’ To Men On International Men’s Day!

Date: November 19,2015

Source: Media Infoline

HE, the deodorant brand from the house of Emami Ltd, initiated the concept of celebrating International men’s day on 19th November last year. On the occasion, the brand published anthem #ShowMenSomeLove which went viral gaining over 500 thousand views on YouTube. This year the brand continues the campaign with a quirky video featuring women, granting men permission to do whatever they want with a campaign tagline, #TeriChutti. WATConsult, a Dentsu Aegis Network agency is the digital agency on record promoting this year’s video across digital and social channels.


This Men’s Day, HE Deo Calls Upon Women To #ShowMenSomeLove

Date: November 19, 2015

Source: Lighthouse Insights

Today on the occasion of International Men’s Day, HE, Emami’s deodorant brand for men, has called upon women to ‘show men some love’, although in a lighthearted way. People have been requested to dress up in blue as well.


Happy International Men's Day: Are you wearing blue?

Date: November 16, 2015

Source: IndiaToday

Like always, brands are not leaving this opportunity to plug their products in to the occasion. From deodorants to florists, brands are celebrating International Men's Day while Twitterati is suggesting on how to shower some love on men! They're trending #WearBlue and sharing photos of themselves wearing blue to show they care about men.


HE Deodorants launches quirky video on International Men’s Day

Date: November 20, 2015

Source: Exchange4Media

On the occasion of International Men’s Day which falls on 19th November, HE Deodorants has released a new digital video titled ‘Men’s Day Pe Teri Chutti’. The campaign conceptualised by Leo Burnett in a fun way shows women appreciating men’s role in their lives and giving them ‘chutti’ (leave) on this special day for all the sweat they put in for the rest year to please the women in their lives.


HE deos gets women to #ShowMenSomeLove on Men’s Day, with a song and dance

Date: November 19, 2015

Source: Campaign India

Emami’s deodorant brand HE launched a music video ahead of Men’s Day, which falls on 19 November.

The video builds on the #ShowMenSomeLove platform the brand created last year, in a bid to own the day and encourage celebration around it.


Leo Burnett India's new campaign for HE Deodorant has women joining forces to express their appreciation of men for Men's Day

Date: November 18, 2015

Source: Campaign Brief Asia

HE Deodorant, the only brand in India to have taken a stand on International Men's Day, has launched a new campaign based on the #Show Men Some Love Platform.


Leo Burnett’s campaign for HE Deodorant spins a twist to the Men’s Day Celebrations

Date: November 20, 2015

Source: AD Gully

HE Deodorant, the only brand in India to have taken a stand on International Men’s Day, has launched a new campaign based on the #ShowMenSomeLove Platform.


HE Deodorants Asks Women To #ShowMenSomeLove

Date: November 21, 2015

Source: Advertising Age

This International Men's day, many must have shown love to the men in their lives but, 'HE Deodorants' donned an entirely different look altogether with its campaign #TeriChutti. In its two and a half minute video, the brand asked all the men to be themselves as 19th November is their day - International Men's Day.


Emami launches 'HE' Deodorant in the market with the proposition of 'Be Interesting'.

Date: June 10, 2014

Source: indianmediabook.com

Valued at INR 1821 crore, Indian FMCG major Emami Limited entered into the men's deodorant space with the launch of its new product "He".


Emami enters deodorant segment; ropes in Hrithik Roshan

Date: June 09, 2014

Source: zeenews.india.com

FMCG firm Emami on Monday entered the deodorant segment with plans to garner around 7 percent share in the estimated Rs 2,000 crore market in two years.


Emami enters male deodorant space with 'He'

Date: June 10, 2014

Source: economictimes.indiatimes.com

Emami is making a foray into India's male deodorant segment, the largest and fastest growing category in male grooming. The company is rolling out a new brand 'He' which it wants to eventually extend into the entire space of male grooming in areas such as skin and hair care.


Emami Forays Into Male Deodorant Segment With Hrithik Roshan, Eyes Rs 130 Crore

Date: June 10, 2014

Source: businessinsider.in

Kolkata-based Emami has entered India's male deodorant segment, the largest and fastest growing category in male grooming, with a new brand called 'He'.


Emami Sniffs Success with HE

Date: June 16, 2014

Source: Business Standard

Emami took the market by surprise last Tuesday when it announced the launch of its men's deodorant brand 'HE' in an already overcrowded personal care space. The Kolkata based FMCG player, however, says it has a plan in place to capture a fair share of the male grooming segment.


Vidya startles Hrithik with her beggar's get-up

Date: June 28, 2014

Source: The Times of India

Vidya Balan's get-up as a beggar — one of her numerous disguises in Bobby Jasoos, which releases on July 4 — has fooled many, including her father. And the latest person to be at the receiving end of her prank is Hrithik Roshan.


Hrithik Roshan's ad for HE deo

Date: June 10, 2014

Source: Hungama

Talking about Hrithik's association with the brand, Harsha V. Agarwal, (Director- Emami Limited) said, "We are extremely happy to have Hrithik Roshan on board with us. Hrithik, with his international appeal resonates with youth.


Hrithik turns Brand ambassador for He Deo

Date: June 19, 2014

Source: Bolly Spice

The Kolkata-based firm, FMCG firm Emami which has launched the ‘HE’ range of deodorants, has roped in Bollywood actor Hrithik Roshan as the brand ambassador.


Emami enters men's Deo market with a bang!

Date: July 14, 2014

Source: allaboutoutdoor.com

Emami took the market by surprise when it recently launched its men's deodorant brand, 'HE' in an already overcrowded personal care space. The company has roped in Bollywood actor Hrithik Roshan as the brand ambassador.


Keep Going, Never Stop

Date: July 19, 2014

Source: The Asian Age

"No personal questions" we’re told, even before the interview with Hrithik Roshan Bollywood star, Adonis extraordinaire is set up. There’s still however, plenty to chat about with the actor, who’s returning to the big screen with Bang Bang, his second film with Katrina Kaif after Zindagi


Hrithik Roshan on looking good and smelling even better

Date: August 02, 2014

Source: The Telegraph

Hrithik Roshan is the face of Emami's HE range of deodorants. An email chat with the Bang Bang hunk.


With HE and She, Emami eyes next growth level

Date: August 11,2014

Source: DNA

It's not often that a FMCG company gets a chance to hit big with two mother brands, especially that come back to back under its fold.


'Who Is HE?' Campaign

Date: August 21, 2014

Source: afaqs.com

HE Deodorants has begun a Facebook-led social media campaign where it has created an app themed 'Interesting Man Today' making the user, the hero. The idea of this campaign is to build curiosity for the brand, among users.


Why Brand Hrithik is in a Class of Its Own

Date: September 7, 2014

Source: The Economic Times

He's one of Bollywood's hottest heartthrobs, but that's not the only reason marketers of luxury and aspirational labels gravitate towards the silver screen's greek god.


Emami Goes Social

Date: October 16, 2014

Source: http://www.indiadigitalreview.com/

Personal and healthcare product giant Emami launched their 'League of Interesting Men' campaign with a 21 Day challenge starting on September 22, 2014. The company forayed into the men's Deodorant market by launching HE brand of Deodorants.


New Brands Perk Up Emami's Modern Face

Date: November 14, 2014

Source: Business Standard

Emami's new launches scripted a 50% increase in modern trade sales. A digital strategy for the first time and promotional schemes for retail sales helped a lot.


HE's #ShowMenSomeLove Video Campaign a Hit

Date: November 18, 2014

Source: Hindustan Times

As a part of #Showmensomelove campaign by the popular men's deodorant brand, HE, this digital anthem video is doing the rounds in the viral world on the occasion of International Men's Day, which falls on November 19.


Show Men Some Love On November 19

Date: November 18, 2014

Source: ScoopWhoop

After So Many Videos About Women, Here Is One About Why We Should Show Men Some Love On November 19


Happy Men's Day

Date: November 18, 2014

Source: thelogicalindian.com

Finally someone has decided to throw light on the tragic plight of all men before the world. Yes! Men equally need love & care, they love being loved as much as women do. And let’s admit it, if not for the men in our world life would be pretty incomplete.


These Men Want You To Show Them Some Love

Date: November 18, 2014

Source: http://www.indiatimes.com/

This had to happen. After getting a day for celebrating almost anything under the sun, the men have risen up to the apparent unfairness of being left out. And they want everybody to "show them some love" by celebrating International Men's Day.


HE Deodorant Celebrates The Spirit Of A Man

Date: November 18, 2014

Source: India infoline

To commemorate the day, the brand is urging India to wear the color blue as a simple gesture to show love to men.


HE Deodorant Celebrates The Spirit Of A Man

Date: November 19, 2014

Source: pitchonnet.com

HE, the deodorant brand from the house of Emami Ltd, has launched a campaign #ShowMenSomeLove on the occasion of the first ever International Men’s Day celebration in India on November 19.


International Men's Day To Be Celebrated In India

Date: November 19, 2014

Source: India Blooms

The popular deodorant brand from the house of Emami.Ltd, has launched a campaign #ShowMenSomeLove on the occasion of the first ever International Men's Day celebrated in India.


Must Watch: It's A Men's Day Today

Date: November 19, 2014

Source: misssmalini.com

Mother's Day, Father's Day, Women's Day etc… we have all these dedicated days for these people. Our men are clearly feeling left out so 19th of November has been declared Men's Day.


AH-MEN! Delhi Finally Wakes Up To Men's Day

Date: November 19, 2014

Source: Delhi times

Pass Over the pampering, ladies! The discounts for the dudes are finally here.


'HE' pays tribute to 'HIM'

Date: November 20, 2014

Source: bestmedia.com

The deodorant brand’s anthem ‘Show Men Some Love’, created by Orchard Advertising, encapsulates, in a tongue-in-cheek manner, how little things done by men are often ignored.


When TOI Smelt Of 'HE'

Date: November 21, 2014

Source: afaqs.com

Emami-owned HE Deodorant came up with an innovation in several editions of The Times of India by creating a newspaper with a fragrance. The idea was to make the newspaper sample the brand for a large group of audience on the International Men's Day, November 19.


MTV and Emami launch reality show

Date: May 9th, 2015

Source: afaqs.com

The show, titled 'MTV HE Ticket', will promote Emami's He Deodorant. Starting May 9, it will be aired every Saturday at 8.15 PM.


Emami's HE Deodorant joins hand with MTV

Date: May 8th, 2015

Source: The New Indian Express

HE Deodorant, the popular male grooming brand from the house of Emami Ltd in collaboration with MTV,the iconic youth brand, has announced the launch of MTV HE Ticket, a 13-week reality show that will take contestants on exhilarating and one-of-a-kind adventures across India.


Leading the charge

Date: October 19th, 2015

Source: Business Standard

The Apple iPhone 6 emerged the clear winner in the Brand Derby, followed by the iPhone 6 Plus, Samsung Galaxy Note 4, Audi A3 and the Maruti Suzuki Celerio.