Date: November 18, 2015
Source: Verite
It's easy to say, 'It's a man's world,' but hard to remember that Inteational Men's Day falls on November 19 each year. Ironically, so. As compared to Inteational Women's Day, much celebrated on March 8 every year with much pomp and show, Men's Day is usually pretty low-key, since only a section of our society knows about it and is aware of all the hoardings and adverts that have now begun to promote this day.
Date: November 17, 2015
Source: News Stand
Leo Burnett's new campaign for Emami's He Deodorant spins an interesting twist to this year's Men's Day celebrations on November 19. The Indian brand that has taken a stand on International Men's Day
Date: November 19,2015
Source: Media Infoline
HE, the deodorant brand from the house of Emami Ltd, initiated the concept of celebrating International men’s day on 19th November last year. On the occasion, the brand published anthem #ShowMenSomeLove which went viral gaining over 500 thousand views on YouTube. This year the brand continues the campaign with a quirky video featuring women, granting men permission to do whatever they want with a campaign tagline, #TeriChutti. WATConsult, a Dentsu Aegis Network agency is the digital agency on record promoting this year’s video across digital and social channels.
Date: November 19, 2015
Source: Lighthouse Insights
Today on the occasion of International Men’s Day, HE, Emami’s deodorant brand for men, has called upon women to ‘show men some love’, although in a lighthearted way. People have been requested to dress up in blue as well.
Date: November 16, 2015
Source: IndiaToday
Like always, brands are not leaving this opportunity to plug their products in to the occasion. From deodorants to florists, brands are celebrating International Men's Day while Twitterati is suggesting on how to shower some love on men! They're trending #WearBlue and sharing photos of themselves wearing blue to show they care about men.
Date: November 20, 2015
Source: Exchange4Media
On the occasion of International Men’s Day which falls on 19th November, HE Deodorants has released a new digital video titled ‘Men’s Day Pe Teri Chutti’. The campaign conceptualised by Leo Burnett in a fun way shows women appreciating men’s role in their lives and giving them ‘chutti’ (leave) on this special day for all the sweat they put in for the rest year to please the women in their lives.
Date: November 19, 2015
Source: Campaign India
Emami’s deodorant brand HE launched a music video ahead of Men’s Day, which falls on 19 November.
The video builds on the #ShowMenSomeLove platform the brand created last year, in a bid to own the day and encourage celebration around it.
Date: November 18, 2015
Source: Campaign Brief Asia
HE Deodorant, the only brand in India to have taken a stand on International Men's Day, has launched a new campaign based on the #Show Men Some Love Platform.
Date: November 20, 2015
Source: AD Gully
HE Deodorant, the only brand in India to have taken a stand on International Men’s Day, has launched a new campaign based on the #ShowMenSomeLove Platform.
Date: November 21, 2015
Source: Advertising Age
This International Men's day, many must have shown love to the men in their lives but, 'HE Deodorants' donned an entirely different look altogether with its campaign #TeriChutti. In its two and a half minute video, the brand asked all the men to be themselves as 19th November is their day - International Men's Day.
Date: June 10, 2014
Source: indianmediabook.com
Valued at INR 1821 crore, Indian FMCG major Emami Limited entered into the men's deodorant space with the launch of its new product "He".
Date: June 09, 2014
Source: zeenews.india.com
FMCG firm Emami on Monday entered the deodorant segment with plans to garner around 7 percent share in the estimated Rs 2,000 crore market in two years.
Date: June 10, 2014
Source: economictimes.indiatimes.com
Emami is making a foray into India's male deodorant segment, the largest and fastest growing category in male grooming. The company is rolling out a new brand 'He' which it wants to eventually extend into the entire space of male grooming in areas such as skin and hair care.
Date: June 10, 2014
Source: businessinsider.in
Kolkata-based Emami has entered India's male deodorant segment, the largest and fastest growing category in male grooming, with a new brand called 'He'.
Date: June 16, 2014
Source: Business Standard
Emami took the market by surprise last Tuesday when it announced the launch of its men's deodorant brand 'HE' in an already overcrowded personal care space. The Kolkata based FMCG player, however, says it has a plan in place to capture a fair share of the male grooming segment.
Date: June 28, 2014
Source: The Times of India
Vidya Balan's get-up as a beggar — one of her numerous disguises in Bobby Jasoos, which releases on July 4 — has fooled many, including her father. And the latest person to be at the receiving end of her prank is Hrithik Roshan.
Date: June 10, 2014
Source: Hungama
Talking about Hrithik's association with the brand, Harsha V. Agarwal, (Director- Emami Limited) said, "We are extremely happy to have Hrithik Roshan on board with us. Hrithik, with his international appeal resonates with youth.
Date: June 19, 2014
Source: Bolly Spice
The Kolkata-based firm, FMCG firm Emami which has launched the ‘HE’ range of deodorants, has roped in Bollywood actor Hrithik Roshan as the brand ambassador.
Date: July 14, 2014
Source: allaboutoutdoor.com
Emami took the market by surprise when it recently launched its men's deodorant brand, 'HE' in an already overcrowded personal care space. The company has roped in Bollywood actor Hrithik Roshan as the brand ambassador.
Date: July 19, 2014
Source: The Asian Age
"No personal questions" we’re told, even before the interview with Hrithik Roshan Bollywood star, Adonis extraordinaire is set up. There’s still however, plenty to chat about with the actor, who’s returning to the big screen with Bang Bang, his second film with Katrina Kaif after Zindagi
Date: August 02, 2014
Source: The Telegraph
Hrithik Roshan is the face of Emami's HE range of deodorants. An email chat with the Bang Bang hunk.
Date: August 11,2014
Source: DNA
It's not often that a FMCG company gets a chance to hit big with two mother brands, especially that come back to back under its fold.
Date: August 21, 2014
Source: afaqs.com
HE Deodorants has begun a Facebook-led social media campaign where it has created an app themed 'Interesting Man Today' making the user, the hero. The idea of this campaign is to build curiosity for the brand, among users.
Date: September 7, 2014
Source: The Economic Times
He's one of Bollywood's hottest heartthrobs, but that's not the only reason marketers of luxury and aspirational labels gravitate towards the silver screen's greek god.
Date: October 16, 2014
Source: http://www.indiadigitalreview.com/
Personal and healthcare product giant Emami launched their 'League of Interesting Men' campaign with a 21 Day challenge starting on September 22, 2014. The company forayed into the men's Deodorant market by launching HE brand of Deodorants.
Date: November 14, 2014
Source: Business Standard
Emami's new launches scripted a 50% increase in modern trade sales. A digital strategy for the first time and promotional schemes for retail sales helped a lot.
Date: November 18, 2014
Source: Hindustan Times
As a part of #Showmensomelove campaign by the popular men's deodorant brand, HE, this digital anthem video is doing the rounds in the viral world on the occasion of International Men's Day, which falls on November 19.
Date: November 18, 2014
Source: ScoopWhoop
After So Many Videos About Women, Here Is One About Why We Should Show Men Some Love On November 19
Date: November 18, 2014
Source: thelogicalindian.com
Finally someone has decided to throw light on the tragic plight of all men before the world. Yes! Men equally need love & care, they love being loved as much as women do. And let’s admit it, if not for the men in our world life would be pretty incomplete.
Date: November 18, 2014
Source: http://www.indiatimes.com/
This had to happen. After getting a day for celebrating almost anything under the sun, the men have risen up to the apparent unfairness of being left out. And they want everybody to "show them some love" by celebrating International Men's Day.
Date: November 18, 2014
Source: India infoline
To commemorate the day, the brand is urging India to wear the color blue as a simple gesture to show love to men.
Date: November 19, 2014
Source: pitchonnet.com
HE, the deodorant brand from the house of Emami Ltd, has launched a campaign #ShowMenSomeLove on the occasion of the first ever International Men’s Day celebration in India on November 19.
Date: November 19, 2014
Source: India Blooms
The popular deodorant brand from the house of Emami.Ltd, has launched a campaign #ShowMenSomeLove on the occasion of the first ever International Men's Day celebrated in India.
Date: November 19, 2014
Source: misssmalini.com
Mother's Day, Father's Day, Women's Day etc… we have all these dedicated days for these people. Our men are clearly feeling left out so 19th of November has been declared Men's Day.
Date: November 19, 2014
Source: Delhi times
Pass Over the pampering, ladies! The discounts for the dudes are finally here.
Date: November 20, 2014
Source: bestmedia.com
The deodorant brand’s anthem ‘Show Men Some Love’, created by Orchard Advertising, encapsulates, in a tongue-in-cheek manner, how little things done by men are often ignored.
Date: November 21, 2014
Source: afaqs.com
Emami-owned HE Deodorant came up with an innovation in several editions of The Times of India by creating a newspaper with a fragrance. The idea was to make the newspaper sample the brand for a large group of audience on the International Men's Day, November 19.
Date: May 9th, 2015
Source: afaqs.com
The show, titled 'MTV HE Ticket', will promote Emami's He Deodorant. Starting May 9, it will be aired every Saturday at 8.15 PM.
Date: May 8th, 2015
Source: The New Indian Express
HE Deodorant, the popular male grooming brand from the house of Emami Ltd in collaboration with MTV,the iconic youth brand, has announced the launch of MTV HE Ticket, a 13-week reality show that will take contestants on exhilarating and one-of-a-kind adventures across India.
Date: October 19th, 2015
Source: Business Standard
The Apple iPhone 6 emerged the clear winner in the Brand Derby, followed by the iPhone 6 Plus, Samsung Galaxy Note 4, Audi A3 and the Maruti Suzuki Celerio.