HE Deodorant Gives ‘Chutti’ To Men On International Men’s Day!

HE, the deodorant brand from the house of Emami Ltd, initiated the concept of celebrating International men’s day on 19th November last year. On the occasion, the brand published anthem #ShowMenSomeLove which went viral gaining over 500 thousand views on YouTube. This year the brand continues the campaign with a quirky video featuring women, granting men permission to do whatever they want with a campaign tagline, #TeriChutti. WATConsult, a Dentsu Aegis Network agency is the digital agency on record promoting this year’s video across digital and social channels.

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